I’m blessed to get to work with many successful business owners: women, men, and combinations of women and men working together as partnerships. I’ve seen women be wildly successful. I was recently taken back by an article by Penelope Trunk, the brazen careerist. In her article, she takes the position that women cannot be successful while raising kids unless they have a large endowment of money or other help along the way. I simply don’t think this is true.
I recently gave a TEDx talk on the advantages of women in business partnerships and in it I focused on the advantages of women in business partnerships. While the talk focuses on business partnerships the things I discuss are really advantages of women in business.
Women have advantages in business — collaboration/cooperation, communication, and compromise. These are three things I honed in on my Ted Talk — and there are things women can do in business to do better.
If you’re coaching a team, you want to use the skills of your team. Don’t use the same game plan that you used last year or the game plan that applies to the other team. You need a game plan for the people you have on the field, and in most cases, if you have women involved in the business, the game plan’s going to be different than men.
It’s just reality to take advantage of what you have. Women can build great businesses. I’ve watched them. I’ve seen women have children and be successful in business. My clients have done it and others have done it.
How do you bridge this gap from the struggle to success for women in business? The key’s the same as everybody else. You need concentrated effort and you need to get focused energy on the things you do great.
Whatever your business, whatever your unique value added is, you need to focus your effort and energy on using that particular skill. We’re talking about a very narrow set of skills, not trying to be everything to anyone but adding value somewhere that the economy wants and wants greatly. Once you get focused on that piece of energy, on that value added, you can build the entire business around it. If you don’t have that focus if you don’t have that energy, and if you’re not concentrated, you’re not going to earn enough income per hour, or per unit of input to make yourself able to have a sustainable business.
This isn’t about full time or part time. This is about the concentration of energy and tremendous value added to others. Once you have that combination, you’ll be successful. It doesn’t matter whether you’re a man or a woman. Just because you’re a woman doesn’t mean you’re going to fail at business, it doesn’t mean you’re going to struggle at business, and I’m taken back that people believe that that’s the case. If you’re a woman, you can be very successful in business. Others have proven it. You could be next.
What are your thoughts? Do you think women have to struggle in business? What will you do differently in the future? Join us in the comments below.
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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Hans-Gunther-Dreyer.
About the Author
R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can email R. Shawn McBride or (214) 418-0258.