There used to be a day and a time when geography mattered a lot. We really cared about where people were located. We wanted to make sure that our service providers were in the same city as us so that we could sit down with them face to face. Well, the world has changed. Obviously, telecommunications have become extremely inexpensive. We also have video conferencing and email. Now when I’m looking for service providers for my business, I’m often looking for the best in class and I don’t care where they’re located. I can work with them remotely and for many of our clients, we find the same thing. They’re looking for great people to work with. They’re looking for people that can help them achieve what they want to achieve and they really don’t care about location.
The world is getting flatter. Geography’s becoming less important. What’s becoming more important is getting the best and doing the best so that we can effectively compete in the world that we’re in.
What’s been your experience? How have you worked across geographic boundaries? Do you think the geography is still important in the services industry? Join us in the comments below and let us know about your thoughts and experiences.
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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Stacy Brumley.
About the Author
R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can email R. Shawn McBride or (214) 418-0258.