McBride for Business Blog

Trustworthy Business

November 9, 2016 // R. Shawn McBride // No Comments »

Trust is imperative for many relationships. At McBride For Business, what we do is work with our clients to establish and build trust. We come-up with ways for trust to happen. Most of the work we do involves partnership agreements, negotiations and other sensitive issues within a business – all of which are grounded in trust.

It makes sense to take some time to examine, how to properly build trust. Building trust can be put into a couple of categories that are pretty simple.

#1 Build trust one step at a time. You can do this by showing who you are and what you can do. Make sure you are truthful in your statements, and follow through. If you say you are going to do something, then do it because that will help to build trust.

It can be as simple as saying you will e-mail somebody and then writing that e-mail promptly. It can also be as simple as saying, “No” to something. That can build trust, if you can say, “My schedule is busy and I cannot do XYX tasks for you”. That will allow the other person to know that you understand your boundaries and that you set limits. You told them the truth.

#2  Use external validation. Sometimes, this can be accomplished through a client relationship. A client may know someone and may refer you another potential client. The first client, who is referring the second client to you, is an act of validation. It is a way of building credibility and trust through third-party approval.

A similar type of approval can come from a media source such as being quoted by somebody who is knowledgeable and influential. Here, is an instance of transferring trust. Somebody else has shown trust in you and has transferred that trust from them to a third-party resource. But the same principles apply. That person has built trust and credibility through actions like we talked about in the first principles. You have just leveraged their principles to gain trust.

#3 Constantly think about how others will view your actions. Make sure you are laying the right foundations to better understand how you are doing it and why you are doing it. If you do what you say you are going to do and act consistently with your values. Trust is going to build. It may not be an overnight process but overtime people will come to believe in you and trust you.

We at McBride For Business think a lot about trust and business growth. If we can help you in the progress of your business growth process, please reach out to us.

If you have any questions about the content of this blog or any business law issues not discussed here, please contact us. If you have any suggestions for blog topics, please send them to

How has trust affected your business? Let us know. We love to hear from you.


This posting is intended to be a tool to familiarize readers with some of the issues discussed herein.  This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances.  This article should not be treated as legal advice to any person or entity.

About the Author

Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment ( , gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at or (214) 418-0258.

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Posted In: Business, Empowerment, Growth, Management, Strategy

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