There’s a whole side to being an entrepreneur which is unexplored or undeveloped in a lot of the literature you see today. From working with a variety of entrepreneurs over many years, it’s very important that the entrepreneur be in touch with himself. You will see some articles and literature suggesting that people should follow their passion, or do what they love. I think that’s good advice to start with, but it doesn’t go far enough. The entrepreneur needs to truly be in touch with who they are, or what their creative genius is. Just doing what they like or enjoy is not enough. It really needs to be a part of them. That’s where you’re going to see the greatness.
We’ve talked in prior blogs about specialization and focus. http://www.mcbrideforbusiness.com/blog/revving-up-your-business-by-building-your-team/ To achieve true greatness, to really separate themselves from others, to build something so economically powerful that it allows an organization and a lifestyle to be built around it, the entrepreneur needs to truly be in touch with their being, with an inner purpose, with a feeling. They need to be recharged about what they’re doing, and they need to feel connected with it. It’s in this expression and this genius where the entrepreneur is going to really differentiate themselves. They’re really going to do something different.
Think about Steve Jobs and Apple, and how connected he felt with the product, and how inspired he was by his own creation. Few can argue with the financial success of Apple, and its unparalleled growth during the period when Steve Jobs rejoined the company. This is what we’re talking about. This is the field that we need to grow companies. It comes from having the owner or entrepreneur super connected with themselves, their passion, and their drive, and expressing it through the business.
What’s been your experience with seeing yourself or others being connected with their business? Have you had periods of time when you’ve been truly connected with your business? What have the results been? Let us know in the comments below. Let’s discuss.
This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer C.We.
About the Author
Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. He is a frequent speaker at events. His signature keynote, The 3 Laws of Empowerment, (www.rshawnmcbridelive.com), gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at firstname.lastname@example.org or (214) 418-0258.
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