McBride for Business Blog

Sell the Culture

August 10, 2017 // R. Shawn McBride // No Comments »

You may not be thinking about it in these terms but your business has a definite culture. That can be one of the things you sell to your customers – the culture and environment. I know, in my world, there are certain businesses that I love to do business with. I understand the people; I relate with them. We get each other. I feel like because of that, I want to do more business with them. I’ll pay a little more to do business with them because I feel like I get more. We have a similar opportunity in our businesses when interfacing with our customers. We have a culture; Whether we know it or not. Hopefully, we’re being intentional about setting that culture and how we interact with customers and others so that everybody understands each other. If we’re not, we may be in a situation where we get unintended consequences. Either way, we do have a culture.

Once we understand and acknowledge that we do have a culture, we have a new selling opportunity. We can sell that culture. We can get other people to attach to our culture, to believe in what we’re doing, to be part of our tribe, to understand us. That’s how we’re going to attract more and more perfect customers – by being more and more in line with ourselves and who we are and where we’re going.

What is your culture? How do you communicate that to others? Hopefully, it’s very intentional. You’re thinking about who you are, how you relate to others and communicating that to them and showing them what you are. That will give you additional opportunities to grow your business because people will see, believe, and connect with your culture. It will create deeper, more emotional connection.

Don’t miss out on this great opportunity. What’s been your experience? Have you examined the culture of your business? Have you been able to sell it as a value added? Join us in the comments below and let us know about your thoughts and experience.

Make sure you download our free checklist to assess your business.


This posting is intended to be a tool to familiarize readers with some of the issues discussed herein.  This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique.  Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Tom Albrighton.


About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can email R. Shawn McBride or (214) 418-0258.

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Posted In: Business, Strategy

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