The following blog is from Sandi Leyva, a guest of McBride For Business, LLC.
Photos are a great way to further personalize your site, which helps you avoid looking like a commodity. Candid photos are great, but sometimes the best photos are planned. Here are some ideas to think about as you go about your workday, with a camera or smart phone in hand.
- Take a photo of your team in a team meeting, at a party, as a group, or at their desks.
- Have someone take a photo of you at your desk
- Do you teach classes? Have someone take a photo of you teaching with the audience smiling or clapping
- Do you visit clients with interesting and photo-worthy offices, stores, or warehouses? With their permission, take a photo of you at their location.
- Do you go to networking events? Take a picture of you talking with other guests at the event.
- Do you ever display or exhibit at local or national events? Take a photo of your table or booth, hopefully with you talking with people.
- Do you hold your own events? Hire a local photographer to shoot candids of your event; it’s worth it.
- Have you won an award? If you received a trophy or plaque, take a photo of it. If you have a photo of you receiving the award, better yet.
- Do you volunteer for a nonprofit? Take a picture of you in action doing the volunteer work. Better yet, have your team help and get matching t-shirts with your logo and the nonprofit’s logo to make a great photo op.
- Do you attend conferences or training events? Get some candids of you attending classes, checking out new apps in the exhibit hall, with friends, and especially, with anyone who might be a celebrity of sorts.
- Are you near the headquarters of one of your suppliers, customers, or vendors? Ask to get a tour or attend an event there and use that photo on your website, labeling it something like “Exploring Vendor headquarters.”
- If you have a sales rep or dedicated customer service rep for any of the products you use, sell, or offer, ask them for their picture and get permission to add them to your staff page.
- Do you have some influential referral partners? If you know the mayor, a city council member, a TV anchor, a newspaper columnist, or any other civil leaders, get a shot with them to add to your site.
All of these ideas can do triple-duty on your website, blog, or Facebook.
Try these ideas to build credibility on your website. These types of photos on your site will lend a personal touch and will help you stand out from the crowd.
About the Author
Sandi Leyva helps owners of small businesses improve their profits through her marketing, financial, and business advice. She is an award-winning thought leader, author, speaker, world traveler, and lover of all things small business. Find out more at sandileyva.com.
This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer astkam.
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