R. Shawn McBride recently spoke about investing in yourself to build your brand.
Hey folks, Shawn here with you today, talking about an important concept. Building your brand is like paying to go to college. And the mainstream world gets it, right? We largely embrace college. We hear politicians talking about it. People say, “Oh, college is your best investment.” Everybody wants their child to go to college. Building your brand is very similar, but much less understood. When you’re building your brand, you are putting money into a fund of value for later.
College, what do you get? You get experience. You get some knowledge. You build a network and you position yourself for success. And you certainly get that piece of paper stamped, like those behind me, showing that you’ve done something great and that people should trust you or they should believe in this knowledge information you have. College does that for you.
What does your brand do? Largely the same thing. You don’t get a stamped piece of paper, it’s not formal, but over time people start to understand what you can do, what your capabilities are, what value you are adding to the world, and everything starts to change. So, I want you thinking about that, you know.
I was talking to a business owner recently. They were struggling, they were building a brand, they were doing a great job of it, but they were really, really worried about that. And I told them, it’s like going to college. You’re building it. Now right when you come out of college, you don’t necessarily get that top paying job. You have to then build more skills on top of what you’ve built, and brand building is the same way. You’ve got to keep going. Like Gary Vaynerchuk says, “It’s like building bricks.” You keep laying bricks, laying bricks, laying bricks until you get to something big. Building your brand is like investing in going to college. You are putting money into an asset, an intangible asset that will pay later. So keep doing it.
Do not hesitate and understand that those of us that get it, get it. Those that don’t, don’t. And you don’t have to answer to the whole world. You have to answer to yourself, your marketplace. The economics will drive it. You can see others have done it. You can do it, too. Building your brand is just like investing in going to college. Take some perspective. Don’t be scared.
If this is resonating with you, if you want some more tips for running your business better, check out the McBride for Business YouTube channel. Like and subscribe to the R. Shawn McBride Fan and Audiences pages on Facebook. Get the videos there. Share it with your friends. Tons of value coming at you. Blogs at mcbrideforbusiness.com. McBride Attorney’s Blog, all there to help you. Business Evaluation checklist at McBride for Business. And let me know how I can help you. Send me questions. I’ll do videos on general topics.
And if I can come out and help you one on one, or your teams through some keynoting or coaching or workshops, I’m here for you. I want to know how we can collaborate to do more. Reach out to me. I’m a team player. Let’s work together, R. Shawn McBride. I will see you all very soon and invest in yourselves.
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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Eleanor Rigby.
About the Author
R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can email R. Shawn McBride or (214) 418-0258.