R. Shawn McBride recently spoke about pleasing 5% of the people.
Hey folks, Shawn here with you talking about fundamental principles for your business and it’s going to make a huge difference in your outcomes, and what you’re doing. If 5% of the people, just 5% of the people, love what you’re doing, you’re going to have huge differences. You’re going to have huge outcomes. You don’t need everybody to love you. 5%, 2%, even 1% of the marketplace. If you can get people really engaged, it’s going to make a huge difference.
There’s a lot of naysayers out there. There’s a lot of businesses out there that are running around, trying to please everybody. And when we try to please everybody, the old saying goes, we please nobody.
So what are you doing, how are you building, how are you keeping others engaged, and happy, and building your business? You want to engage, and get the satisfaction of those that really matter. Your niche, your market, your tribe. So you want to build around a small core of people that are super satisfied by you, that can think of using nobody else but your product or service. That really love your features, and what you’re doing for the marketplace.
Don’t try to please everybody. Those businesses that try to please everybody often fail, because they don’t do it. But those that focus on keeping 1% of the marketplace, half a percent of the marketplace, even sometimes a quarter percent of the marketplace, can make a huge impact, can make huge profits, and can have a satisfied, loyal and growing customer base. So stop trying to please everybody. Go for the small percentage. Build from there. And then enhance your business around that niche, and grow, and grow, and grow your way to greatness. Don’t try to please everybody, please that small percentage.
Is this something you’ve dealt with? Maybe one of your friends is having this struggle. If they are, share this video. Let’s get this message out there, let’s get other people doing the right things in business. Let’s have them grow and build something great.
If you like this message, subscribe to our YouTube channel at McBride For Business and like our fan page, R. Shawn McBride Fans, and Audiences on Facebook, where you’ll get similar videos sent to you regularly. Our law firm blogs and our business blogs also have great information for you. There’s a business evaluation checklist at McBride For Business, and let me know how I can help you. Don’t hesitate to reach out. Don’t hesitate to drop me a message on my Facebook fan page, we’ll talk. I want to know how I can help you, whether it’s coaching, consulting, coming in for a keynote for your group, or even if you have a general business question I’d love to do a video on. Let me know how we can get together, how we can help each other. We want to do more, I want to help businesses build plans, and build companies that stand the test of time, and let me know how I can help you on that mission and fulfill this goal that’s so important for so many business centers. R. Shawn McBride signing off, I will talk with you soon.
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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Brith-Marie Warn.
About the Author
R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can email R. Shawn McBride or (214) 418-0258.