Are you truly different? I think every business needs to ask this question: Am I truly different?
What’s my unique value proposition? What am I doing that nobody else is doing?
This has been a struggle for me and for other business owners. Early in my business when I left the big law firms and started my own law firm (www.mcbrideattorneys.com), I thought I offered something unique. I told people I was a business law firm, transactional only, focused on the private business owner. The problem was that was not truly unique. It sounded somewhat unique, but it was not truly unique, and the market knew it. We had clients. We did okay, but we weren’t truly growing because we weren’t that different. We weren’t intentionally great in a narrow area.
As time evolved, I learned more about me and my passion. Clients found me and started using me in particular areas. Then things started to emerge. It became very clear that my target was successful privately held businesses. Many companies that were just starting that had very green management teams were not a great fit. Experienced owners of businesses that could use us became a good fit. I started learning that. I also started learning where I was passionate and what I was great at such as partnership agreements, developing documents, helping people make businesses that last, that sustain and that are bigger than them. That’s where the value was.
You can see my journey to uniqueness, and I think other business owners need to have that same journey. How do you get from where you are to where you want to be? How do you find your uniqueness? How do you make your business positioned to be truly unique? Many of the most successful companies that we look at today are really good at a handful of things, one thing, or a couple of things that they do better than anybody else. They are the go-to for that.
How are you positioning yourself? What are you the go-to for? How have you built your business? Let’s discuss in the comments below.
Make sure you download our free checklist to assess your business: www.mcbrideforbusiness.com/BlogGift
This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Tolgar Kelleci.
About the Author
Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment (www.rshawnmcbridelive.com), gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at email@example.com or (214) 418-0258.
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