“Really enjoyed the session on the importance of
planning. I was “Wowed” by what you are doing and
some of the out of the box thinking that you are doing.”
Bill Simmermon, Wealth Preservation Advisor at AUCTORIS
Architects of Wealth Preservation Strategies
Cynthia J. Bishop, Environmental Attorney at C. Bishop Law
“Great job at making business relevant and entertaining.”

Sales and Marketing

Presented by Dacia Coffey

Your clients and prospects experience one single relationship with your company. The performance of the sales rep, the website, your trade show booth, customer service, and all other touch points culminate in one single judgment about whether your company is worthy of their business and loyalty. But each of these touch points are functionally separate within most organizations. How do you bridge the gap between marketing and sales to purposefully build a unified buyer’s journey? In this interactive session, you will learn

  • How to map your marketing tools and projects within the sales cycle and buyer’s journey
  • How to maximize the effectiveness of ALL of your marketing tools
  • How to build decision making criteria that gets everyone on the same page
  • How to get C-level support for your ideas and initiatives

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Dacia is the President and CEO of The Marketing Blender. As a former copywriter and top-tier sales professional, she loves developing the messaging and directing the words that connect people to one another at the gut level.

Her agency helps B2B companies win and prosper by aligning sales with marketing, psychology and branding. Founded on the inherent believe in the honor of people’s work, Blender’s vision is to kill apathy and create a positive domino effect in the business world through mastery, truth and growth.

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WHEN:April 12, 2017 8:30 am
FACILITATED BY:McBride For Business, LLC

The Bill J. Priest Center

1402 Corinth Street, Suite 2002

Dallas, TX 75215

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8:30 – 8:50 am – Networking

8:50 – 9:50 am – Presentation

9:50 – 10:10 am – Networking

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You may attend for Free, but you must sign-up in advance. You may tell your friends about this event. However, they must sign-up and get their own tickets: here


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