McBride for Business Blog

Don’t Be a Jerk, Be Yourself

September 18, 2017 // R. Shawn McBride // No Comments »

This probably should go without saying, but as you’re building your personality, you’re building your business, and you’re building your brand; you should be yourself. Fundamentally sound, cutting edge advice? No. Very real advice? Yes.

Recently, I posted a video of a national personality talking about how to build your social media following. Something that we’re still working on as a business. It’s something that’s a challenge for many of my friends and audience. I thought it would be good to share these tips from an expert who has built quite a social media following. What was interesting is some people enjoyed the video, some people listened to it, but a handful of people contacted me and said, “What a jerk this personality was.”

Now, was he being himself? I think in some ways he was, but there was also a lot of positioning going on, and a lot of elements were used to make him look better, at least as he perceived himself in other’s eyes. What was interesting is he had such a large following, that many people think he still sounded like a jerk. So, we need to think when we’re in business, about how can we be ourselves, (our authentic selves), and avoid being a jerk. We want always to be working toward being true, being real, but not overly presenting ourselves, not overly emphasizing things, and not putting too much effort into the wrong things. It’s pretty much known that you’re going to get more business by being yourself. People want to do business with people they know, like, and trust, and they want to see who you really are.

The beauty of the modern online world is that you can show people who you are and what it’s going to be like to work with you before they work with you. You don’t have to pretend to be something else. You don’t have to try too hard. As you’re building your online following, as you’re getting more and more people to connect with you, be yourself, don’t stretch, don’t be a jerk. I guess, of course, if you really are a jerk, then you can be that online and find the customers that like that.

What’s been your thoughts and experience? Have you seen people try too hard to be cool or right? What are you doing in your work to make sure people see the authentic you and don’t perceive you incorrectly? Join us in the comments below.


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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein.  This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique.  Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Valentina Jori.


About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can email R. Shawn McBride or (214) 418-0258.

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