R. Shawn McBride recently spoke about delivering massive value and not worrying about the money.
Folks, Shawn here with you today, talking about a fundamental principle for growing your business, especially if you want to grow it really big if you want to be exponential in how you grow. And that’s to focus on what’s key to you; focus on what you’re doing. Add massive value to your clients, and the money will follow. You know, this is true, and a lot of times, I see service business struggling with this. They want the quick revenue, they want to have a balance sheet which matches some test or an income statement which matches some ratios that some accountant or somebody else has told them they should be there.
But what I’ve found is if people focus on delivering massive value, the money will follow. Just like every business. You look at amazon.com, huge investments upfront. Money went into it. If you build a big store, do you think that it immediately turns revenue? No, you have to lay the foundation, and you have to have construction crews come in, you’re building it, you’re doing all this work. And then one day it will start turning revenue. This is very true of businesses across the board. It takes time to develop revenue. Your key focus needs to be delivering massive value. Obviously, you want to build that massive value while controlling your costs, but you really want to get out there in front of the marketplace with something that’s irresistible, that’s extremely valuable and then the revenue will come from there.
So I see so many businesses making the mistake of not being willing to build something of massive value because they’re held back by the initial cost and how that will affect their ratios or income in the short term and they’re not thinking about the long-term and what the value of stuff is. So, I want you doing the same. I want you to understand what the long-term implications and value of various pieces of your business are, and then once you get that under control, then you can deliver massive value and let the income follow.
So maybe one of your business friends is struggling with this, maybe somebody else is looking at that. Feel free to share this video. Get them thinking bigger. Think about the long term, the ten-year vision, what the business is going to deliver, what the value of some things they do now might be multiplied over ten years, in multiple interactions, and how that can expand exponentially. I’ve certainly seen in my business, I’ve seen in the business of my clients, break outside that box.
If this is resonating with you, check out the McBride For Business Youtube channel. We have more great videos for you. The R. Shawn McBride fans and audiences pages on Facebook also has great content. Would love to chat with you about how I can help you, coaching, working through issues with you, what we can do more together, feel free to reach out to me. I am here for you. I would love to help you think more and become part of our community. Get your free business evaluation checklist at mcbrideforbusiness.com, check out the blog over there. And the blog at mcbrideattorneys.com. All resources that hopefully, should help you do more. I’m looking forward to talking with you very soon. R. Shawn McBride, signing off.
Make sure you download our free checklist to assess your business.
This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Ulrik De Wachter.
About the Author
R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can email R. Shawn McBride or (214) 418-0258.