I was recently on Marsha Zidel’s radio show, The Business Edge (http://www.smartmovescoach.com/business-edge/), and she asked me an interesting question about culture. It opened up some thinking and reflection on culture and why it’s so important. Culture is the life blood of your business. It’s what makes you, you. It’s what distinguishes you from others.
In marketing, we’re all looking for the unique. What is your unique selling proposition? What makes you different from everybody else? How do you deliver differently? Culture is at the center of this. Culture defines what you can do, who you can be, how you can market yourself or your business, and how you can get done what you get done. It defines who you are.
If you promise things that your culture doesn’t support, your business isn’t going to grow. You’re going to struggle. You’re going to have problems. But if your culture is consistent with your business, if the two are aligned, then you’re positioned for growth. Then you’re able to deliver what you should deliver. You’re able to satisfy your customers. It’s critical you think about your culture, about who you are, what your business is, and how it aligns with the promises you’re making to your customers.
What’s your business culture like? How is your business doing? How have you positioned yourself for growth? Have you made your culture consistent with who you are? Join us in the comments below.
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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer astkam.
About the Author
Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment (www.rshawnmcbridelive.com) , gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at firstname.lastname@example.org or (214) 418-0258.
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