MCBRIDE FOR BUSINESS BLOG

Category Archives: Speaking

When To Follow Advice And When Not To

November 24, 2017

This is a tricky topic for me to cover. After all, much of my business is in giving advice to others, whether as a lawyer, as a business strategist, or as a speaker. So I’m conflicted when I have to talk to others about when to take advice. But I think I’ve learned a lot of lessons along the way … Read the rest

Finding Your Love

November 22, 2017

For myself, and many business owners I know, the key to building a successful business is building a tribe. We talked about that in earlier blogs. How do you find this tribe? How do you find people that love what you’re talking about? It’s a matter of learning. It’s an iterative process. If you’re going to build a tribe, if … Read the rest

Speaking to Your Tribe, Finding Your Target Audience

November 21, 2017

I think one of the big mistakes that a lot of businesses make is they try to speak to everyone. They try to talk to all kinds of different parties, rather than speaking to the people that truly get them. The journey of my career has led me into doing professional speaking, while still providing attorney services and also business … Read the rest

Why You? Why Would I Do Business With You?

November 20, 2017

One of the fundamental questions in business is why your business? What makes you different? We’re moving into a very niche market world. A lot of specialists out there and now more and more we’re coming to what some people call an on demand economy, as recognized by author Dan Pink. People are picking the people they need for the … Read the rest

You Can’t Please Everyone, So Don’t Worry About It

November 18, 2017

R. Shawn McBride recently spoke about not worrying about pleasing everyone.

Hey folks, Shawn here with you. I’ve got some good news and some bad news. The bad news is, you can’t please everybody, and that’s going to disappoint some of you. The good news is, you don’t need to.

You don’t have to make everyone happy. You need to … Read the rest

Getting Booked as a Speaker: Things Going On Behind The Scenes

November 17, 2017

I’ve worked with a lot of clients over the years. Some percentage of the clients I work with are speakers or other thought leaders. As part of this, in both managing my speaking business, and working with others in their speaking business, we’ve learned a lot about what’s going on behind the scenes. Here are some things going on in … Read the rest

Are You Allowing Flexibility for the Future in Your Plans?

November 17, 2017

Planning is my thing. I have a passion for planning. A passion that few people share and I talk about planning as one of the central tenants of The 3 Laws of Empowerment. But what I see is too few people build flexibility into their plans. Planning is great. It is a highly recommended exercise and it is of the … Read the rest

Is Loyalty Worth More Than Money?

November 16, 2017

We’re living in a different age. We’ve talked in The 3 Laws of Empowerment, about how we’re living in an age of choice and each of us gets to make choices about what we do with our waking hours. An interesting phenomenon’s starting to emerge in the marketplace. Loyalty may be worth more than money. In so many cases, businesses … Read the rest

Business Whac-A-Mole

November 16, 2017

You know if you’ve been in business for any period of time, you probably feel like sometimes you’re having a game of Whac-A-Mole. A problem pops up, you knock it down; another problem pops up and you knock that down. This can be a normal phenomenon but how do we deal with this? How do we make this game a … Read the rest

Get Greater Productivity by Minimizing Uncertainty

November 13, 2017

More risk means more reward. We all have heard that before and it is certainly true to some extent, but sometimes you can get rewards by removing uncertainty. In financial theory, you are only compensated for risks that can’t be mitigated, i.e. taking extreme risks for no purpose typically is not compensated in most financial models. However, taking risks that … Read the rest

All postings are intended to be planning tools to familiarize readers with some of the high-level issues discussed therein. No posting is intended to be a comprehensive discussion and additional details should be discussed with your transaction planners including attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. This article should not be treated as legal advice to any person or entity.


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