McBride for Business Blog

You’re Not Selling: You Are Making an Offer

March 17, 2017 // R. Shawn McBride // No Comments »

I recently got to see Alan Weiss present ( Alan is legendary for being a well-known consultant. He consults to many high-end people.

Several speakers that I admire use Alan Weiss as a coach. They pay him great sums of money to have the ability to utilize his services. I got to see him speak at an event for about three hours, and he really had some great insights on business positioning and how to work with others. Part of his message was to be authentic to himself. We’ve talked about that a lot on our blog (

Another one of Alan’s sub-messages was about how to view yourself when you’re talking to others, such as when you’re potentially selling your services or product. Alan makes a point that you don’t need to sell. You just need to offer. You’re looking for your perfect tribe ( They’re going to resonate with what you’re talking about. You don’t need to push; you don’t need to force people to buy. What you do want to do is offer.

You know who you are, you know what your product or service is, and you know the great value of the products. How do you communicate that to others? How do you get others engaged in wanting your product or service? Communicate the value, offer the ability to join in and then see if they want to buy.

I’ve experimented with this. I have a large project coming up, and I’m talking to people about being a part of that project. As I do, I offer what I can do for them. As I do this, those who resonate with me jump onboard. Those that don’t become friends.

What’s been your experience? Have you ever pushed too hard? How do you avoid that? Does it help you to think that you’re just offering and that you don’t have to sell anything? Join us in the comments below and let us know about your thoughts and experience.

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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein.  This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique.  Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Mohamed Aly.


About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment (, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at or (214) 418-0258.


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Posted In: Business, Empowerment, Growth, Speaking, Strategy

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