R. Shawn McBride recently spoke about not worrying about pleasing everyone.
Hey folks, Shawn here with you. I’ve got some good news and some bad news. The bad news is, you can’t please everybody, and that’s going to disappoint some of you. The good news is, you don’t need to.
You don’t have to make everyone happy. You need to talk to your tribe. And you don’t even need the tribe to make everyone happy. What you want to do is be spreading your message, in your way, that’s authentic, with your expertise, knowledge, products, service, etc. Whatever makes your business top in its category, in its niche, in its market segment, whatever makes you best, you need to be communicating that with folks. Pleasing those folks. Talking to that tribe. And then let all the other pieces fall where they may. Because you’re not going to please everybody.
In fact, you’ll probably have people get upset with you. You’ll say things a certain way, you’ll be offering something that they want differently, and they’ll want you to change your business model for it. You’ve got to be strong here, and you say no. And you let that prospect walk away. You let that potential customer walk away. You walk away from that customer you’ve been trying to please that doesn’t fit your core segment, for a long time. The key is to understand you’re not going to please everybody. And now you have a free pass. You don’t have to. You have my permission to not please everybody. You have my permission to focus on the core of your business, those that love you.
You really want a motivated and engaged tribe. People that think you’re fantastic. They’re out there spreading your word. They’re telling everybody, at every opportunity, about how great you are. And they need your help, and they need to join your team. They want your product, your service, your insights. They need you. That’s what you want. Don’t please everybody. You now have my permission to say, no. If your team’s struggling with this, if your business maybe has some people that are trying to super please, they’re not focused enough.
Would love to come in there and talk, we’ll do some training. Build a keynote around it. Check me out at YourBusinessSpeaker.com. Great videos at R. Shawn McBride Fans and Audiences. Go over to that page, like it, check out all the videos. Engage in the community, work with us. Let us know what your issues are, and let’s build some content. Let’s help each other to get to the next level of business.
McBride for Business YouTube channel has great videos for you. There’s a business evaluation checklist which can help you really step your business up, over at McBrideForBusiness.com. Go over there, download it, and let me know how I can help you. Can I come in and do some training? Can I do some coaching? Maybe speak at your next event? Send my name over to that meeting planner of that next conference you’re going to, that really needs this type of information. Let’s get a conversation started. Let’s step things up to the next level. I’m here for you. I want to challenge your thinking. I want you to do more. I’m R. Shawn McBride, and I’m going to be talking to you again very soon. I look forward to it.
Make sure you download our free checklist to assess your business.
This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Christophe Libert.
About the Author
R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can email R. Shawn McBride or (214) 418-0258.