McBride for Business Blog

Why Being On Podcast is Great: It’s Not What You Think

June 2, 2017 // R. Shawn McBride // No Comments »

R. Shawn McBride recently spoke about the importance of being on a podcast for your business.

Hey, folks, it’s Shawn here, talking about business development and why being on a podcast is great for your business. It’s probably not what you’re thinking. Most people think, oh, I want to be on a podcast, I’ll get exposed, people will see me and my business will build. And that’s certainly one reason to be on a podcast. I’ve appeared on a number of podcasts, I love being a guest. People will reach out to me, ask me to come on their podcast. Often I’ll say yes if it’s a good fit with my target audience. Love to do them.

I also now host a McBride for Business live podcast, and I get to talk with a lot of interesting people. But the reason why I think podcasts are so powerful, if you’re a thought leader, if you’ve got a business that not enough people know about and if you’re trying to get your message out there, podcasts are very powerful. And it’s not about the exposure. The exposure’s great, that’s a secondary benefit. What it does is, it forces you to think about your business and how you answer those questions. When you have that conversation with that host, you’re going to be thinking about your business, and your evolution, and what you’re doing, and how you answer those questions, and how you service those customers. And it’s great to do these things in a paper format, you certainly should. You should be working it out.

We talk about having your 10-year dream. And executing to get to where you want to go to, and that is something I highly encourage. But having that live format of talking, conversationally, explaining in a different way, not on one-on-one, but explaining, answering a host but for a large group, forces you to think about your business differently. It forces you to go through that process. So it’s a great secondary benefit.

So for those of you that are business owners out there, you wanna get your message out there, you want more people to know who you are, be a guest on some people’s podcasts. Check them out. See what’s there, you know? Write to me if you’re interested in being on a McBride for Business live podcast. We bring stories about what’s going right in business, we love that. We’d love for you to sign up for the 50-state tour. If you have a great company, doing something great in one of the four categories, we’d love to talk to you and learn more.

So, if this is resonating with you, you’re thinking more about developing your business, you want some tips and strategies, go to the McBride for Business blog,  or the McBride Attorney’s blog. Check us out, review them, see what you think. Send in your questions, let us know what you’re dealing with. Go to the R. Shawn McBride public page on Facebook and like it. We’ll get you more content like this which will help you and your business and the McBride for Business YouTube channel. And finally, download the Maximize Your Business value checklist on McBride for Business. It will help you greatly, get you pointed in the right direction. And of course, if I can help you, your group, your teams – reach out. We can do some customized training, learning, or some one-on-one stuff to really do great things. R. Shawn McBride signing off. I will talk with you soon.

Make sure you download our free checklist to assess your business. 


This posting is intended to be a tool to familiarize readers with some of the issues discussed herein.  This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique.  Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Martin Simonis.


About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at or (214) 418-0258.


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