McBride for Business Blog

What’s Your Umbrella?

October 7, 2017 // R. Shawn McBride // No Comments »

What holds your business together? We’re in a complex business world today and so many of us are doing many things. Many of those things are interrelated, but from the outside, people can get confused. Why are you talking about this? Why are you talking about something seemingly unrelated? How do you fit it all together? The key these days is to have an umbrella, to have a theme that ties everything together so that people understand what you are, what’s your business about.

Look at a company like Ritz Carlton. It’s about service. Sure, they do hotel rooms. They have conference space. They have meetings. They have fine dining. All of this, but it’s all tied together with hospitality and services. That’s their umbrella. In my businesses, I speak about building companies that stand the test of time, primarily to successful, private business owners. It’s a theme. Everything I have typically falls under the umbrella of planning, either how you plan, how you build plans, how you negotiate, or how you work with plans? Everything is tied into that one theme and so when people understand it, they get it. They understand how those pieces fit together.

The question for you is what is your umbrella? What theme’s tying everything together in your business? How are you making sure that people understand how everything fits together in your world? Join us in the comments below. Let us know what your experience has been, how you’ve evolved your brand over time, and what your common theme and umbrella are.


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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein.  This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique.  Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Ne3/4a Eerin.

About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can email R. Shawn McBride or (214) 418-0258.

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Posted In: Business, Management, Strategy

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