McBride for Business Blog

What A Hurricane Taught Me About Business

November 14, 2017 // R. Shawn McBride // No Comments »

As many of you know, Hurricane Matthew impacted the Southeastern United States in October 2016. My parents were in the affected area, so I got to see firsthand what the storm did. While the storm didn’t make landfall and do some of the damage that many prior hurricanes did, the hurricane was a lesson about business. I saw many similarities between the business world and the aftermath of a hurricane.

What did I see that parallels this hurricane to a disruption in a business?

#1 Keep going. After the hurricane, when you have a problem in your business, your job is to keep going, to keep moving forward, to keep building and adding value.

#2 Reassess. You look at where you are now. Something changed. You need to do a new assessment of your current location and where you’re going to go, which leads you to number three.

#3 Update your plans. You figure out where you are. You figure out where you want to be in light of the new reality. Timelines may need to change. Priorities may have adjusted. It becomes your reality. Your world has changed. This is the new reality. What was real before the hurricane or before the business disruption is now where you are.

# 4 Move on. You keep moving forward. You continue to make progress.

#5 See new good. This is probably the best part. You’re in a new reality. Things are different and there are new opportunities. You may have an enjoyable day during the cleanup. You may have some fun discussions with your family as you’re working through things. You make the best of the situation. You find new good and new things happen. Hurricanes are big events and they’re very disruptive and they cause lots of economic losses, but like everything else, if we keep the right attitude and we keep moving forward, we can see the good and we can keep things on a better track.

What are your thoughts? What are your parallels between disruptions and continuation? What do you think about hurricanes and other disruptions and how they might affect your business?

Make sure you download our free checklist to assess your business.  


This posting is intended to be a tool to familiarize readers with some of the issues discussed herein.  This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique.  Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Krzysztof (Kriss) Szkurlatowski. 


About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can email R. Shawn McBride or (214) 418-0258.

Check us out on the web.
Get Shawn’s latest book.
Add us on Twitter: @McBrideForBus #McbrideForBusiness #3LawsofEmpowerment
Like us on Facebook.

Posted In: Business, Growth, Strategy

Leave a Reply

Show Buttons
Hide Buttons