McBride for Business Blog

Time, Money and Our Priorities

May 11, 2017 // R. Shawn McBride // No Comments »

Many people rave about Alan Weiss ( and his business consulting services. I was not so familiar with Alan, but I have to say I was impressed when I recently saw his presentation.  He has some great ideas about the organization of business and how things work.

One of the points Alan makes is that time and money are simply expressions of priorities. You’ll hear people say, “I don’t have the time,” or, “I don’t have the money.” They are expressing their priorities. They probably have time and they probably have money — they’re just allocating it somewhere else. They have other priorities.

For instance, let’s say you offer sales training. A business tells you, “We don’t have the money for sales training.” While the business probably has sales people and other events, it’s simply not allocating money for the type of training you offer. It’s not a priority for them. It’s the same with time. We all are given 24 hours a day. We all are given the same number of days in a month and the same number of days in a year. We all essentially have the same amount of time. We each have to figure out how to allocate our time.

I think it’s very clarifying to reflect on the fact that time and money are just expressions of priority. There’s nothing right or wrong, but when others say they don’t have the time or the money for something, what they’re truly saying is that something isn’t a priority. That gives you the ability to learn about them, their priorities and needs, and why they’re not allocating the time or money to something. It’s a very helpful rubric for thinking about how we interact with others.

What’s your experience? Have you talked to others about trading time and money? Have you ever thought about the fact that time and money are just really a way of showing priorities? Join us in the comments below and let us know your thoughts and experience.


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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion, and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Debbie Schiel.

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R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment (, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at or (214) 418-0258.

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