McBride for Business Blog

Three Social Media Technologies for Small Business Owners

February 10, 2017 // Guest User // No Comments »

The following blog is from Sandi Leyva, CPA a guest of McBride For Business, LLC.

Social media can be incredibly profitable, but it can also be incredibly time-consuming.  Here are three tools that help to take the work out of social media and put the profit back in.

#1 Hootsuite. If you’re going to write all those posts, tweets, and statuses, then you might as well share them with all your social media platforms.  Don’t worry, you won’t have to spend all day posting.  Hootsuite allows you to not only post to multiple platforms like Facebook and Twitter at the same time; it also allows you to schedule them months in advance.

We “batch” almost all of work and especially our marketing.  My team writes weeks’ worth of tweets in one sit-down, I approve them, and then they are posted to Hootsuite.  This makes us look consistent while saving a ton of time. Check it out at

#2 Canva. Adding graphics to your social media makes them stand out far more than simply using text.  You won’t need to hire your very own graphics designer as long as you use Canva.  You can easily put together professional-looking graphics with headlines for a very small fee.  Check it out at

#3 Zapier. Tools like Zapier and IFTTT allow you to integrate your social media and other marketing tools.  If a new subscriber signs up for your newsletter or blog, you can add them to one of your Twitter lists.  You can trigger actions when someone follows you on Twitter, favorites a tweet, and more.  With hundreds of apps and actions to choose from, you can automate many of the social media actions you might be doing manually. Check it out at

Try these three fave social apps to boost your social media effectiveness and ROI.

This posting is intended to be a tool to familiarize readers with some of the issues discussed herein.  This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances.  This article should not be treated as legal advice to any person or entity. Se hui kim.


About the Author

Sandi Leyva helps owners of small businesses improve their profits through her marketing, financial, and business advice. She is an award-winning thought leader, author, speaker, world traveler, and lover of all things small business.  Find out more at    


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Posted In: Business, Growth, Strategy

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