R. Shawn McBride recently spoke about a book he read. Here is the transcript.
Hey, folks, R. Shawn McBride with you here. I want to give you a book review today, I read a book recently by David Fields. It’s The Irresistible Consultant’s Guide to Winning Clients. And, you know, many of you know I started my life as an attorney, which is basically a consultant, although we have the legal license, so it’s a little bit different. But we’re really giving consulting type advice on very specific, technical legal issues.
And then, you know, as my business has evolved, I’ve done more public speaking, I’ve moved into the consulting side of the world. So I’ve seen a lot of materials on how to be a consultant, how to sell as a consultant, how to build your business as a consultant. And I want to tell you if you are a consultant, you probably want to check this book out. It’s really, really helpful, I wish I had seen it years ago because it would’ve saved me a lot of trials and tribulations.
I figured out some of the things that are in the book. But there are a lot of tips in there that are going to be very helpful for me going forward about how to change my message and approach slightly, how to work better with clients, and that’s what’s great about this book. It’s not just a sales book, it’s not just this is how you sell your clients, this is how you get them to buy your consulting services.
A lot of it’s about a conversation, and it’s so important these days, is how do we have these conversations. And it’s hard when you’re in the middle of it to understand how you want to do it. I think all of us have our best interest in our hearts, it’s best interest of our clients at heart, and we want to do what’s right for that client. We want to help them with whatever their business problem is. But, for many of us, it requires that we, you know, go a step beyond, and we need to understand them, we need to have a conversation with them, and a lot of us are ill-equipped with those tools. They certainly didn’t teach it to me at law school, and I don’t think they teach it at business school either. It’s one of the things you have to learn outside of the world, and David does a great job of bringing home how do we do this, how do we make this work.
So, if you’re a consultant or in a consulting-related field, something where you’re providing professional services, even legal, or other services, you’ll want to check this book out, because it will give you great ideas about how to position yourself and how to do more.
So, if you have any questions for me, feel free to reach out to me, you can reach me at the R. Shawn McBride public page on Facebook, just send me a message, would love a chat with you, or McBride for Business, you know, because I love this book, I think it’s great, I think it’s going to help you want to get the word out there to others. I’ll be sharing this. Let me know how I can help you with your business, and if you have questions about the book or what David teaches, you know, I’d love to chat with you. Talk to you soon, Shawn McBride signing off.
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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Alfonso Lima.
About the Author
R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can email R. Shawn McBride or (214) 418-0258.
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