We’re living in an era where a lot of people are afraid to take a stand. That’s understandable, but why?
Look at the political winds and the pressures going back and forth. Occasionally, someone will take a stand, and they’ll be banished, or people will rail against them. A lot of people feel like the right answer is not to take a stand, to be neutral, to pretend like you don’t care. You’re going to have to take a stand, occasionally. Now you can choose the areas where it’s important to take a stand. If you’re running a business like mine where your stand is about planning and growth, I can take a stand in that area. I don’t have to take a stand in every area such as politics, although I could.
The more stands you take, the more authentic you are. The more you’re going to build your unique tribe. You’re going to find those that resonate with you. Some people are going to take the opposite view. They will either respect you, or they may admonish you. It doesn’t matter because those that are close to you, those that understand what you’re talking about and understand who you are, they will be your tribe. You will resonate with that tribe. That tribe will use your products and services. They’ll refer others. Your business will build.
If you try to be everything to everyone, you’re going to be nothing to anyone. If you try to service your people, be authentic to who you are, people will see it. They will resonate, and they will be impassioned and emboldened to help you.
What’s been your experience? Have you taken strong stands in your business and your life, or have you been a wishy-washy person? How has it affected you? Join us in the comments below and let us know about your experience and what you’ve seen.
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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Daniela Corno.
About the Author
R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment (www.rshawnmcbridelive.com/3laws), gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at firstname.lastname@example.org or (214) 418-0258.
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