In my Ted Talk about women in business, I focused on four key themes that are important: Cooperation, collaboration, communication, and compromise. There may not be a one-size-fits-all answer for every business, but if you are a woman who owns or runs a business, these four themes may help you in your competitive advantage.
Women who are in business will do well to focus on their strengths. They should use plans, much like a sports team, that fit their team. What is unique about them? What do they do differently? They do not want or need, to use game plans that fit other people. A woman in business does not want to play the man’s game. She wants to play her own game and play it so well that men cannot compete.
What added value can you provide for your customers? You have skill sets that are uniquely yours—how can you use them to do more and do better? How can you communicate with your customers and make them feel more comfortable about working with you? How can you make sure that your employees are excited to be there? How can you use compromise and your willingness to work together and collaborate to get more projects done, to open the doors to joint ventures, to make a brighter future?
We’re living in a world of opportunity, an opportunity for all of us. We all, men and women, need to compete on our unique strengths. If you are a woman in business and wondering how to compete, start by looking at those four Cs that I profiled in my Ted Talk. Determine what you think is unique about you, and focus your strength on that. Use that to attract clients and do more.
What have been your thoughts and focus? What have you done differently as a woman from your male competitors? How have you built a better business? Join us in the comments below and let us know what your experience has been.
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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Fleur Suijten.
About the Author
R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can email R. Shawn McBride or (214) 418-0258.