I was recently asked about the secret of women in business. I scratched my head and I was like what is a secret woman in business? As you probably know, I’m a frequent speaker on women’s topics, especially since I gave my TEDx speech on The Advantages of Women in Business Partnerships. I wasn’t sure what these secret women were until it was explained to me. They are some women-owned businesses out there that are called women-owned businesses but are actually run by men.
People do this disingenuous strategy to gain favor in government contracts, lending, or other situations. But these businesses typically are very limited. They can only go so far. When you’re hiding a big secret, like putting a woman in the name as the owner and having a man actually own and operate the business, your façade can only go so long. You can only hide that for so much. I don’t see these businesses too frequently because they usually fester out. They’re great for a tiny business, but as you get bigger, that lack of integrity, that lack of value usually shines through and you don’t get to the scale. Your employees don’t stick around and your customers and vendors figure it out.
Don’t be a secret woman business. Be a woman-owned business. Women can run great businesses. We’ve seen it again and again. Step out. Do the things you can do. What’s been your thoughts? Have you seen businesses that were women-owned businesses in name only? How did it make you feel? Join us in the comments below and let us know your thoughts.
Make sure you download our free checklist to assess your business.
This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Bartlomiej Stroinski.
About the Author
R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can email R. Shawn McBride or (214) 418-0258.