As a new lawyer, I worked for the largest law firm in Delaware. In my time as an associate at Richards, Layton & Finger, I learned a lot about the law, how to practice law, and how to help clients. One of the great points of pride at the firm is responsiveness.
Be available. Do great legal work. And do it without delay.
Richards Layton is a wonderful place to work. It’s great to be associated with such history and quality. I’ve carried the firm’s lessons with me for years. Many of the philosophies are still with me.
But now I’m in a different business. I need to reprogram myself.
I see others in the same position. We all have what I call unique selling propositions – something we do that other people don’t, something that makes us different. We need to understand what that is.
My unique selling proposition is no longer about responsiveness. It’s not about around-the-clock availability. It’s not about getting something to somebody super-quick. It’s about doing great work and having innovative, tailored solutions for my clients. That’s different than being available 24-hours-a-day.
In fact, in some ways, responsiveness is inconsistent with my unique selling proposition. I can’t be available to clients every minute, and still be learning and doing what I need to do to turn in that super high-quality work that meets my clients’ needs. So, I structure my day differently. I’ve had to reprogram myself. I’ve had to think differently, and I do think differently.
Others can benefit from this exercise, too. Think about how you’re doing things. Think about why you’re doing things the way you are, and think about how you could do them differently to do more in a more powerful way. If you focus on where your value added is now, what your business is now — not your habits and actions of the past — you’ll do more. You’ll add more value for your clients.
What’s your experience? Have you gone through this exercise? Join us in the comments below and let us know your thoughts and experience.
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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Sharon Brucker.
About the Author
R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can email R. Shawn McBride or (214) 418-0258.
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