McBride for Business Blog

Pre-Suasion (by Robert Cialdini) A Book That Can Help You Persuade More

May 31, 2017 // R. Shawn McBride // No Comments »

R. Shawn McBride recently gave a book review on a book that will help empower entrepreneurs in their business.

Hey, folks, R. Shawn McBride with you here. Coming to you with a book review, of the book, “Pre-suasion” by Robert Cialdini. Great book here. For those of you that don’t know me. I’m a business strategist, author, public speaker and attorney. And, I really work with people on executing their plans and getting great things done with their plans. And as part of that process, I’m always looking for great information about how do we, make plans work better.

I’m an avid reader, constantly out there looking for what’s new and what’s great, and how I can help people in their planning process. Empowering themselves, working through it, and one of the great things about having great plans is you need to work them, you need to work them properly. And, Robert Cialdini has really broken down the influence game, which he was the author of a book called “Influence” which came out prior to “Pre-suasion”, and how do you really build a sale, or a transaction, or a trust model before you even get involved.

What are the steps? How do you make that look and how do you make it work? And he breaks it all down in his great book here. A lot of great information, just little things we can do in positioning. How do we say something? What do we position something as? How do we get people thinking about us before they interact with us? Huge help for business people if you’re running a business, or if you’re a sales person. If you’re doing something.

If you’re one of those successful private business owners that I work with, you know, in coaching or in live speaking, that target market, if you’re really trying to do more with your business and do it more effectively, this is gonna help regardless of what aspect you’re in because it’s gonna talk about, how do you interface with others, how do you have them thinking about you, and what a great difference, subtle little things we can do, can make a huge difference. I highly recommend you check it out, get a copy.

Let me know what your thoughts are, write back to me. Let me know what you thought, when you look at “Pre-suasion” and how it works for you. So, reach out. If you want to check out our McBride For Business blog, pick out our YouTube  channel where we’re sending lots of great information to business owners like you. And of course, feel free to check out my R. Shawn McBride public page. Write me, interact with me. Let me know what you think about this book, and also what you think about the planning process generally. I’m looking forward to getting in touch with you. Hope to interface with you soon, join our community and I will be talking with you very soon. R. Shawn McBride, signing off.

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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein.  This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique.  Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Ulrik De Wachter.


About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at or (214) 418-0258.


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Posted In: Business, Empowerment, Strategy

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