McBride for Business Blog

One Message: Multiple Ways of Delivery

June 22, 2017 // R. Shawn McBride // No Comments »

How many hats do you wear?

Sometimes I’m asked about my businesses. There’s McBride for Business, my strategy firm. There’s McBride Attorneys, my law firm. There’s, my business for speakers. And I’m an author. So, it’s legitimate for people to ask me how it all fits together.

The answer is simple. I have one message but multiple ways of delivery, depending on what is most important to the client.

It took me a while to come up with this conceptual framework. Things evolved over time. In the beginning, I was an attorney. But then I started doing more and more speaking and business-related work, which didn’t fit under the umbrella of a law firm. It wasn’t legal work, so that prompted me to create McBride for Business.

As I continue to move and evolve, the businesses do too. But I still only have one core of unique knowledge: How do I help successful private business owners build companies that stand the test of time? Partnership agreements. Continuity planning. Whatever it takes. There’s one piece of knowledge, but I can deliver it in the way that’s most powerful and beneficial to the client.

This is a great lesson for all of us. Many of us wear many hats, especially as our careers evolve. We do multiple things, but how is everything connected? How does it drive value to the clients? If you conceptualize your business in terms of, “How do I service my clients?” then you will learn more and deliver better projects.

What’s your experience? How have you worked with others in the past? How are you driving value to your clients? Join us in the comments below.

Make sure you download our free checklist to assess your business.  


This posting is intended to be a tool to familiarize readers with some of the issues discussed herein.  This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique.  Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Luke Renner.


About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can email R. Shawn McBride or (214) 418-0258.


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Posted In: Business, Strategy

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