McBride for Business Blog

One Message Delivered Multiple Ways

May 24, 2017 // R. Shawn McBride // No Comments »

When I built my businesses, things came together in a way that might seem unusual.

First there was my law firm, ( As my client roster grew, people wanted to know more about relationships between the law and their businesses, so I was asked to speak to groups. Out of that came ( After that I started doing more and more work from a business management perspective, which evolved into my strategy firm, ( Some people were confused about how the businesses fit together.

I could see it though. I understood how it all fit together because everything was about planning, making partnerships that work and enabling businesses. Some people on the outside viewed my business structure as misdirected, perhaps, or disconnected. They questioned me.

My answer is that my businesses have developed as I have seen the need and known how to use my knowledge and strengths to meet the need. It all comes together with my one message: Plan. I want to help people to build businesses that stand the test of time, that are bigger than the owner. And I can do that in several ways.

Sometimes I’m called upon as a speaker. Sometimes people read my book, ( Sometimes people want my help developing business strategies. Sometimes they want my legal help. We’re all trying to be customer responsive, which is why I’ve built multiple businesses. Together the businesses allow me to focus on my customers and do more for them.

What are you doing to make your business responsive to customers’ needs? How are you communicating that to customers? Do they understand why you’re doing things the way you’re doing them? Have you struggled with communicating why your business works the way it does? Is there a way to make it clearer to others who you are and why you are the way you are? Join us in the comments below and let us know your thoughts and experience.

Make sure you download our free checklist to assess your business:

This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion, and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Priit Kallas.

About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment (, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at or (214) 418-0258.

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Posted In: Business, Strategy

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