Glenn Gutek of Atticus, the attorney consulting firm introduced us to an interesting idea. Glenn told us, when managing law firms, that leaders talk about cultural norms and focus on stories. They tell stories about great service to clients.
They use those stories about how the company has performed, and how the company is to perform to reinforce a culture, an environment, for employees to help them relate to the company. This seems like a very simple concept, but the simplest is often the best.
Tell stories. Get your employees engaged. Use that to develop more rapport. Use stories to reinforce your expectations at your company.
What have you been doing with storytelling in your business? Have you taken histories of great service to your clients and used them as examples for your employees? What can you do better in the future? Join us in the comments below and let us know.
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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Gregory Porter.
About the Author
R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can email R. Shawn McBride or (214) 418-0258.