McBride for Business Blog

Making More Money for the Ideas in Your Head

February 13, 2017 // R. Shawn McBride // No Comments »

Some might call it “creating contextual models to commercialize your intellectual property.” Other would say “making more money from the ideas in your head.” I think it’s what a lot of us want to do.

I can credit both of those phrases above to Neen James, the popular keynote speaker ( I recently had an online discussion with Neen, and she was talking about how she was working with a group at Heroic Public Speaking led by Michael Port and Amy Port (, and how they were working with speakers to contextualize models to commercialize their intellectual property, which is really, really fancy wording. What it really means is getting those ideas in your head in a way that you can sell them and utilize them to help others.

We’ve discussed in other blogs how most people want some form of transformation ( Your customers want to get from where they are to where they want to be, one step at a time.

How do you create a transformation? For a lot of people who are thoughts leaders and who have knowledge and information that they can transfer to others one of the keys is to get that down in a way that makes sense to others. Conceptualize it. Write it down. Provide it to others. That’s what Neen’s talking about when she makes these types of statements.

What are you doing to allow your commercial and intellectual property to be transferred to others, and how can you make money from it? There’s a lot of different ways, but one of the keys is to put it in frameworks that make sense to others – presentations, handouts, workbooks. There are so many different ways that you can take your intellectual property, those thoughts and ideas in your head, and turn them into something valuable, but the key is organization. Whoever is hiring you to work with them is going to expect you to deliver results, to be on the ball, and to get the information to them in a useful form. And that’s where the magic lies.

Experts, like Neen, help people take those thoughts and ideas and turn them into something saleable. There’s magic in the way you do that. All of us are capable of it, but some people have a better eye for it and some have more experience.

If this is your first time doing this, you’ll probably want to team up with somebody with some expertise and knowledge, like Neen, and get that help that you need. After you’ve done it a few times, you can probably do more and more work independently and then just use others for help along the way.

What are you doing to get your ideas in a way that you can sell to others? How are you getting things to be transferrable? Join us in the comments below and let us know your journey and experience so far.


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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein.  This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique.  Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Christopher Bruno.


About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC.  His signature keynote, The 3 Laws of Empowerment (, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at or (214) 418-0258.


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