MCBRIDE FOR BUSINESS BLOG

McBride for Business Blog

Looking for, and Finding, a Great Referral

November 9, 2017 // R. Shawn McBride // No Comments »

We’ve talked in prior blogs about screening mechanisms and questions to ask attorneys or others as you are looking for referrals, and possibly using your network.

Recently, I talked to a business owner who had used a unique strategy for finding service providers for his business. He used competitive intelligence. In other words, he searched the internet for people who were doing what he was looking for, which was servicing others. He scanned the marketplace, looking for proof that the people were doing a great job at what they needed to do. When he found the supplier, who was doing what he needed and doing it well, he contacted them and hired them. Instead of the service provider contacting him, he researched and found them. This made all the difference. He was happy with the service he got because he had vetted the provider first.

How are you finding your service providers? Have you thought about using competitive intelligence and looking at what is happening in the market place rather than believing a lot of marketing buzz? How do you make sure you are hiring the right people? Have you observed what others are doing? We would appreciate having your comments and thoughts to let us know what you have been doing.  Join us in the comments below and let us know.

 

Make sure you download our free checklist to assess your business. 

 

This posting is intended to be a tool to familiarize readers with some of the issues discussed herein.  This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique.  Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Toni Mihailov.

About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can email R. Shawn McBride or (214) 418-0258.

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Posted In: Business, Management, Strategy



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