McBride for Business Blog

Listening for Communication

March 8, 2017 // R. Shawn McBride // No Comments »

It’s underrated, but it’s worth repeating and thinking about. We need to listen if we’re going to be effective communicators. In fact, many people will tell us that listening is the most important part of communication. Communication is about a back and forth. It’s about people interacting with each other, about setting boundaries, understanding what’s happening and getting to an agreement and understanding. The best way to do that is to have a back and forth, have communication. To do that, you need to each understand where the other person is coming from. This is where listening comes in.

If you truly want to understand the other person’s wants, needs, and desires, you’re going to have to take time and examine where they’re at. This means listening to them. The best way to understand where somebody else is to ask them careful questions, wait for their responses and then tailor additional questions to how they respond. By using this technique of interaction, you’ll be finding out more and more information about where they are. This will allow you to position yourself and your offerings to meet their needs and desires. We talk a lot about communication. Many people think about this as being outbound, but it’s really an inbound exercise.

Even when you’re speaking, when you’re on a stage in the front of the room, you want to be listening to your audience. It’s one of the things that I try to do when I give my presentations ( I want to gauge where the audience is at and what they need, so I’m listening. I’m listening to the meeting organizers and planners about what they want. I’m listening to materials about that industry. I’m listening to prior audiences that are similarly situated to the current audience. I’m listening to the questions and interaction I’m getting from the current audience.

What are you doing to listen, to communicate? How are you making sure that you’re meeting the message that your counterparty needs to hear? Join us in the comments below.

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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein.  This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique.  Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. wemedge.


About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment (, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at or (214) 418-0258.


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Posted In: Business, Growth, Speaking, Strategy

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