McBride for Business Blog

Lessons From My Ted X Talk: Women Have Advantages In Business Partnerships

April 14, 2017 // R. Shawn McBride // No Comments »

I was invited to give a speech at a Ted X conference as part of the Ted women initiative. When I accepted, I knew that women had advantages in business. I knew they had things that they did better than men, and that could be capitalized on. Preparing for the speech, caused me to focus my thinking, to really put in words what it was that women were doing differently. What I learned is it really came down to three C’s, that really make women great in business and that differentiate them from the male counterparts.

As I said in my speech, I didn’t want to make this about stereotypes, but there are different ways men and women act and react based on true academic research that supports the findings. The differences we saw and the advantages we saw for women, were as follows:

# 1 Cooperation and collaboration. Women are much more willing to work in a team environment, and take their income based on the results that the team provides. This is great for a partnership, because women inherently get the partnership. They tend to want to work together, and be compensated based on collective outcome. This lends itself to a partnership, whereas men in research studies have shown they are more likely to want to be compensated on their personal contributions, (what they’ve done individually), not what the team did.

# 2 Communication. Women also communicate well, they talk to each other, they use expressive language. This is very important when you have two or more people running a business. You need to stay coordinated, you don’t want different messages of the business, you want everything to work. Women have an advantage here.

# 3 Compromise. Women are much more likely, in many research studies, to compromise than their male counterparts. This means that women will sacrifice the short term, sacrifice whatever they are fighting for, for the good of the partnership. This is great for keeping a business together. In my own informal research, I found that men-men partnerships are much more likely to get in disagreements and arguments than their female counterparts.

Preparing this message was a great lesson for me. I knew women have advantages in partnerships, but now I know why. Now you do too. How can you capitalize on these great advantages of women in business partnerships? What can you do differently?

Compromise, for the good of the partnership.

Women can capitalize on their strengths.

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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein.  This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique.  Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Krzysztof Szkurlatowski.


About the Author

Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment ( ), gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at or (214) 418-0258.


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Posted In: Business, Empowerment, Growth, Speaking, Strategy

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