Most of us have heard that famous quote from the movie Field of Dreams, “If you build it, they will come.” Ray Kinsella, played by Kevin Costner, was encouraged to build a baseball field in the middle of nowhere, Iowa so that legendary baseball players could show up and play. He was told, “If you build it, they will come.” He built it and the baseball players came.
We often see this phrase used in the business world. People wonder and debate: If you build the right business, will the people show up? Will the customers come? I think the answer is somewhere in the middle. It is true that you need to have infrastructure–you need to have a base for your business, but you also need to have something that helps your business and provides extreme value, or else they will not come. You also need a marketing machine to make sure they can find you, so just building it is not enough. You have to have a good reason for them to come. Of course, you must have infrastructure when the people do come because you have to be able to deliver. Have a great infrastructure that works and provides value to your customers and have a reason for your customers to show up.
When you put the two together, you have a possible winner, you have something that can be successful. You have to have an infrastructure, you have to have something that people want, and you have to have a reason for them to show up. If you have just one or the other, you are going to be a failure. There are countless stories of both types of businesses. People have built businesses that attracted people but failed because they could not deliver, and businesses that delivered but could not attract people. Make sure you are balancing your attention between both. Split your teams, split your time, make sure you are covering both sides.
What has been your experience with this? Have you seen businesses that could not make it because of one reason or another? What will you do differently in the future? Join us in the comments below and let us know.
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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Andy Stafiniak.
About the Author
R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can email R. Shawn McBride or (214) 418-0258.