My time spent working for large law firms – great firms, really – revolved around time. I believed my biggest value added to the world was that I had the stamina and desire to work 24/7. I was available around the clock and I could be super responsive. I added value to my clients that way.
As time went on, I learned more and more about myself. About my business. About what my customers needed. I began to realize there was a different value added. It wasn’t about being a lawyer available every minute. It was about being a business advisor clients trusted. It was about having the client’s back.
Sure, being available 24/7 would be nice, but it comes at a cost to clients and me. If I’m always standing by for the client, I can’t fully engage in learning. I can’t be networking the same way. I can’t be more of what I need to be so that I can add greater value to my clients. I need to focus on what I do, and being available 24/7 is not the best way for me to add value to the world. The best way for me is to be responsive to my clients — to learn, to grow, to network, to provide innovative solutions for them, and to help them in the way they need it. When I focus on this value added, on this way of helping with the world, I add more.
It’s a fundamental shift in the way I think. What about you? How can you change the way you think? What’s your experience? Have you changed the way you view your value added? How’s the world responded? Join us in the comments below and let us know your thoughts and experience.
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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion, and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Diane Miller.
About the Author
R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at firstname.lastname@example.org or (214) 418-0258.
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