You know I’ve seen successful businesses and I’ve seen unsuccessful businesses and I see certain themes. Many of the most successful businesses have a philosophy of what can I do for you? How can I help you the customer? Many of the businesses that struggle are more narrowly tailored. They really want to do one thing. They want to focus on being great at something, and this can really limit their scalability. The businesses that have grown have looked at their customers, have looked at what their customer needs and have taken the philosophy of how can I help? How can I assist? In turn, the customers have embraced the business, become loyal followers of the brand, and have told others.
Those that try to stay too narrow or too focused and don’t think about how can they help the customer but rather say we’re great at this or we’re great at that, usually don’t have the same scalability. They don’t get to the market as quickly or as efficiently. This philosophical issue can pervade the entire business and make a huge difference in how the business grows and scales.
What’s been your experience with working with others? Have you noticed the difference with how business grow based on their philosophy to their customers and their willingness to help? What are you doing to help your business grow in these areas? Join us in the comments below and let us know about your thoughts and experiences.
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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Andrea Kratzenberg.
About the Author
R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at firstname.lastname@example.org or (214) 418-0258.