McBride for Business Blog

Having a Conversation with Customers: Learning from the Big Boys for Big Profits

April 28, 2017 // R. Shawn McBride // No Comments »


LaBatt Brewing Company recently announced that LaBatt USA is going to put its headquarters in Buffalo, New York. What’s been interesting about the finding is that when LaBatt stated it was going to do this, the company said one of the reasons is that they wanted to have a conversation with customers. The company wanted to create a situation where LaBatt could work with the customers, learn about what the market needs and tailor its offerings.

LaBatt, USA is going to create a headquarters with a brewery that’s also going to incorporate elements of testing so additional information can be acquired about what customers enjoy, what they want to do and what the customers desire. This is a great lesson for all of us. Our businesses need to be listening to others. What’s amazing here is a large company has incorporated this philosophy of willing to learn and get information from customers into the fundamental business structure. Each of us should be doing the same. We should be figuring out how to collect information about what our customers like, what we should be doing, and how to do more.

What are you doing in your business to learn more? How are you getting feedback from your customers? What would you do differently in the future to make sure that your customers’ needs are heard and that the future of your company is solid? Join us in the comments below and let us know about your experience and what you’ve seen.

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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein.  This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique.  Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity.


About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment (, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at or (214) 418-0258.


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Posted In: Business, Growth, Strategy

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