McBride for Business Blog

Have You Found Your Point of Focus? Can You Compete on Something Different?

July 26, 2017 // R. Shawn McBride // No Comments »

R. Shawn McBride recently spoke about focusing on your special skill set.
Hi folks, Shawn here with you today talking about your point of focus. Have you found your point of focus in your business, and if you haven’t, this may be a way to unlock unanticipated value. So many of us can do many things, right? Generally, we develop knowledge and skill sets that are unique to us and allow us to do many things; I know in my legal career I saw a whole variety of transactions. Almost everything I did touch on the ownership and control of the business, but there’s so many different aspects of that, so many different ways to finance a business, so many different things I saw that I built a large body of expertise. But what really sung to me was planning and building companies from the beginning and getting them right, particularly partnership agreements, when we have multiple owners coming together, or continuity planning, where we have one owner who’s looking at the fact that they may not be there forever.
So we build these types of things to do it right, and it’s what I am passionate with. But the question for you is, what’s your area of focus? What are you focusing on that’s driving value back to your business, and can you name it? Can you show it in short order to somebody; this is what I do and this is what I focus on, and is it clear to people what you focus on and how everything is interconnected.
It took a long time with me being an attorney, author, public speaker, business consultant, and all these different aspects, to explain to people everything about planning. But when people see it, they get it. I deliver it in the way that the client needs, whichever it works best for them in their situation. The same should be true for you; you should have a clear message of what your point of focus is, and you should focus deeply on it because you may have unlocked value from that. You may find new opportunities just because you are the go-to in that.
And of course, we talked about in earlier videos about being a thought leader. When you’re a thought leader, you get called upon to lead thought and to have deeper knowledge than others. So what is your area of focus and what are you doing?
If you’re struggling with this, reach out to me, The R. Shawn McBride public page on Facebook. Send me a message, let’s talk – let me know what you’re struggling with. If these issues are resonating with you, check out the McBride for Business blog or the McBride Attorney’s blog. Of course, like the R. Shawn McBride public page on Facebook so I can bring you more videos like this, share it out to your friends and like the McBride for Business YouTube channel. And finally, get the Business Valuation Checklist . It’s going to help you unlock the value in your business, know where you should be focusing, and get to the next level.
I’m R. Shawn McBride, I’m hoping to hear from you soon, I want to know what you’re struggling with, I want to know what’s going on out there in the business world, and I want to bring you content that helps you, whether it’s in these videos, in person one on one, or keynoting, let me know what you’re struggling with, and let me know how I can help you. R. Shawn McBride signing off.

Make sure you download our free checklist to assess your business.

This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Erik Dungan.

About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can email R. Shawn McBride or (214) 418-0258.

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Posted In: Business, Growth, Strategy

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