R. Shawn McBride recently spoke about thought leadership and the opportunities that go with it.
Hey, everyone. Shawn here with you, and I want to talk about building a thought leadership and getting called upon to be a thought leader. Many of us are in positions where we’re being thought leaders. We’re asked to think and help organizations apply information. Everything routine is getting automated. We are in the age of industrialization. Computers have done a lot. Everything routine is being done by computers and information processing, right? So there’s very little repetitive work out there.
Everything’s starting to become more and more thought-based and requiring thinking. And of course, for many of us, that’s our greatest asset. We can see things that the computers can’t see. We can analyze in ways that others can’t analyze. We want to be implementing things that help others. But how do we get called upon to be a leader of thought? How do people find us?
I think one of the keys is knowing your knowledge and expertise and standing in it, and really being great at something. So many people are diversified, and diversification is great, and we hear about it for our asset allocations and other things, and it minimizes some risk. But it also minimizes the upside, because today we’re in a world where everybody is getting called upon for their unique knowledge and information. And so you need to have unique knowledge and information.
You need to be able to do things that others can’t do. And when you start doing things others can’t do, when you start posting videos of it and talking about it, and being in front of audiences, and working with clients and doing all of these great things with the information you have, that’s when people are going to start seeing you as a thought leader.
They’re gonna start inviting you on podcasts, they’re gonna start asking you to be a guest on their radio show, and they’re gonna start seeing you that way and for articles and information, it builds. And I can tell you that I’ve worked hard at this process. I really knew a lot about law and information in business management. But nobody knew I knew it. But I started going out to the world and sending out my information, and more and more people started seeing that I was knowledgeable. It’s led to radio show interviews, and podcasts, and speaking opportunities. And it builds upon itself.
What’s great about being a thought leader is once you start doing that, people start viewing you that way. And they start coming to you, and you collect even more information, you get better questions, you see more unique situations and your thoughts evolve. None of this is static. None of us will have one body of information that we can sell for an extended period of time. We are gonna have to evolve and change as the world happens. We need to know what we know, we need to publicize what we know and then we build it over time.
So if you are in this thought leadership world, welcome. It’s a great place. I love having other like-minded individuals reach out to me, and say “Hi.” Go to my R. Shawn McBride public page on Facebook. Like it. Reach out to me. Even if you’re just new to this world, like the page. Get great videos like this sent to you. And the McBride for Business YouTube channel also has great information. The McBride for Business blog and the McBride Attorneys blog have some useful articles that will help you in your journey, so check those out. Become subscribers, get the business valuation checklist on McBride for Business so that we can help you increase your business value. And if you need some coaching, training, you need someone to come in and give a keynote at a conference or event, reach out to me. I love helping people, I love helping organizations. I would love to be part of your team and see how we can do things together. So reach out. Let’s see if there’s a fit there and if we can help. And if I can help you in any way, let me know. I am just an email away. Reach out, or give the office a call: 214-418-0258. Hope to talk to you soon.
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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Christopher Bruno.
About the Author
R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can email R. Shawn McBride or (214) 418-0258.
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