McBride for Business Blog

Get It Offline

April 24, 2017 // R. Shawn McBride // No Comments »

We live in an age of email. Emails are challenging because often the tone may be wrong. Rarely does a week go by that I don’t get an email from somebody saying, “Sorry, you misunderstood the tone of that.” Or “That’s not what I meant.” This is just inherently part of the email or text message communication process. It’s hard to convey a tone. It can also lead to a lot of misunderstanding and miscommunication. So, when things start to become important, or they start to become critical, it’s a great idea to take things offline. Get into an in-person meeting, pick up the telephone or use video conference technology. All these options are available.

What you really want to do when you start to see miscommunications or problems going on around you is to stop and open communication. If you can sense and feel each other, even if it’s just hearing one another’s voice over the telephone, you’ll be able to auto correct and adjust. Emails are tempting. After all, they’re quick and they’re easy. They can be done in the middle of activities, but they don’t convey all the information needed. They can often be misread of misunderstood. If it really matters and if it’s important, get it offline and really communicate.

What’s been your experience? Have you had stories of emails that have been misunderstood? What went wrong? Join us in the comments below and let us know.

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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein.  This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique.  Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. simon stratford.


About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment (, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at or (214) 418-0258.


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