The following blog is from Sandi Leyva, CPA a guest of McBride For Business, LLC.
Is your website generating the amount of business you’d like it to? If not, take a look at these five ideas to see where your site might be lacking.
#1 Is Your Site Caffeinated? The main purpose of the home page is to keep people interested once they’ve found you. You don’t have a second chance, so the “best thing” about your business should be front and center. Don’t bury it three clicks down; no one will bother working that hard to find out about you except your mother. It’s not easy to come up with the best thing about you; ask your customers to help you discover what they love about your business.
#2 Credibility. In your business, building trust can be an essential component, and a great way to speed up sales is to display everything you can that oozes credibility. This includes your bio, a photo, testimonials, certifications, memberships, awards, press, affiliations, and the like.
#3 Calls to Action. It’s surprising that some people just need a little nudge. They need to be told what to do. Calls to action accomplish that; they should connect your website goals with prospects’ and clients’ desired actions. In addition to adding a line that says “Call me,” include other calls to action such as offering a complimentary consult, a free report or white paper, a “book me now” button, or a form to fill out (my least favorite choice, but sometimes they still work.)
#4 Charm the Search Engines. Once you have the content (see #1 through #3), you‘ve only just begun. Now we have to drive traffic to the site. Within the site’s code, you can optimize your site for search engines. This is called organic SEO – search engine optimization – and should be done before any money is spent on ads. Firms that skip this step (and there are thousands who do) cost themselves a fortune in online ads. There’s way too much technical detail to cover even a few tips here, but the big one is to get your title tags optimized correctly. The best person to hire for SEO is an industry insider; most SEO firms don’t know the right keywords to be effective in your industry.
#5 Crowd Control. Once you’ve done everything within your site to attract traffic (#4), it’s time to drive traffic to your site using techniques outside your site. External links to your site is one way to drive traffic; develop your profile on BBB, your Chamber of Commerce, software partnership sites, and other profiles. Develop your social media profiles as well. Use social media posts to link to articles on your site. Use the press to gain mentions of your business and your website. Update your signature file on your email. And otherwise spread your URL around widely.
Follow these five steps, which all start with a C, for more profits and more results on your accounting website.
About the Author
Sandi Leyva helps owners of small businesses improve their profits through her marketing, financial, and business advice. She is an award-winning thought leader, author, speaker, world traveler, and lover of all things small business. Find out more at sandileyva.com.
Make sure you download our free checklist to assess your business: www.mcbrideforbusiness.com/BlogGift
This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Tom Albrighton.
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