McBride for Business Blog

Finding Your Next Big Goal

December 8, 2017 // R. Shawn McBride // No Comments »

In The 3 Laws of Empowerment, many of the principles are geared towards achieving goals and getting to a certain place. Occasionally, I will get the question, “What if I don’t have goals? What if I don’t know where I’m going?” This is perfectly okay.

In today’s culture and environment, it is not uncommon for people to get caught up in the here-and-now, and not be as focused on the future and where they want to be. We live in a society that is very oriented to short-term goals and semi-short-term goals. Quarterly profits for businesses. The next election for candidates. Two years, four years, or six years ahead. Getting through the next bonus period as employees. Graduating from college or a degree program. All of the goals that we typically face in our society are bounded by two, four, and six years. It is extremely rare to hear people talking about five, ten, and fifteen-year goals, envisioning where their life can be.

As the old saying goes, “Many people overestimate what they can do in a year, and they underestimate what they can do in a decade.” Very few people are looking at a decade out for their plans, but that is where the power is. If you take control of where you are going, and know where you are headed, and build intentionally over ten and fifteen-year periods, you can make radical changes to your life and your accomplishments. If you keep chaining together one-year plan after one-year plan, often you are going to find that you remain on a treadmill. You will not end up in places that are highly fulfilling, because you keep repeating the same things over and over, and you do not move forward.

How do we find these big dreams when we are living in a society that does not encourage this or want us thinking outside that box? So many of our structures are meant to keep us thinking small and only moving forward on a short-term basis.

#1. Get away. Break the conventions. Travel, whether nationally or internationally. Get to a new space. Think more about how things should be. Be radical.

#2. Read. Read about the lives of others. Think about what others have done. Think about what you want to do.

#3. Track great people. Study great people who have lived great lives. What themes do you want? What themes don’t you want? Pick and choose a blend that works for you. How do you want your relationship to look like with your family, your parents, your children, your spouse, your friends, your employer? What mix do you want for you? How do you make that mix come together?

#4. Draw it out. Think about what you want to be. Make a map. Go wild here. Think about how your life should fit together. Make sure it is internally consistent and then build on it.

#5. Ask for input. Let others tell you what they think might be fun. Not that you are going to follow somebody else’s life plan. That would be a mistake, and that is a trap that too many people fall into, but perhaps other people have great ideas of things you should try, trips you should take, a lifestyle you would enjoy. What is possible? Maybe somebody outside your normal circle has some ideas for you.

Don’t be afraid to dream big. It is a world of opportunities. Reset yourself. Break those chains and think about something more. Once you have that plan in place, consider using The 3 Laws of Empowerment,  to help you assess where you are and prepare a plan to protect what you are working hard for. Get to where you want to be.

What has been your experience with goal setting? What has worked for you? What has not worked? If you have you had a particularly great year, what do you attribute that to? Join us in the comments below and let us know your experience.

Make sure you download our free checklist to assess your business.  


This posting is intended to be a tool to familiarize readers with some of the issues discussed herein.  This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique.  Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Adam Hoffmann. 


About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can email R. Shawn McBride or (214) 418-0258.

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