For myself, and many business owners I know, the key to building a successful business is building a tribe. We talked about that in earlier blogs. How do you find this tribe? How do you find people that love what you’re talking about? It’s a matter of learning. It’s an iterative process. If you’re going to build a tribe, if you’re going to build people that love what you are and who you are, being authentic to yourself, you need to test and experiment. You need to come up with messaging that speaks to them. There’s probably going to be a gap between who you are and the message you need to send to others to portray it. It’s a communication issue because you are communicating who you are in a way that’s authentic to you, but other people interface with the world differently, in a way that’s authentic to them.
What I’m saying is, there’s a balance between being yourself and communicating who you are in a way that others understand. For myself, as my businesses have evolved, I’ve struggled to find that communication. I’ve known who I am and as time has gone on, I’ve become more and more authentic to myself and my business has grown, but I couldn’t always communicate who I am succinctly in a way that made sense to the reader. Recently, after working on it and working on it, I came up with the idea that my message is that I work with successful private business owners in their mission to build companies that stand the test of time.
I was doing a lot of planning. I was working with people on preparation. I had come up with The 3 Laws of Empowerment, and I had talked a lot about working with partnerships and building businesses that last, but I hadn’t really boiled it down. I was working with Walt Hampton of Micheal Ports Book Yourself Solid, and Walt found this message for me during a workshop. It’s my message, I developed it, he helped me find the words that others would understand and that’s the key.
For many of us, that’s what we need to do. We need to find a message that resonates with others that communicates who we are. As we work with others, as we talk, and sometimes these need to be longer conversations, we’ll start finding themes that work and eventually, with enough iteration, enough different messages, enough different tries of communicating authentically who you are, you’re going to come up with a way to communicate in a way that everybody understands. Keep trying at it. Keep working at it. Understand it’s a process. Keep bringing smart individuals into your loop and talk about the message and eventually, you will find the message that pigeonholes who you are.
What’s been your experience with this? Have you found your message? What identifies you? Join us in the comments below.
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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. FreeImages.com/photographer Brith-Marie Warn.
About the Author
R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can email R. Shawn McBride or (214) 418-0258.