McBride for Business Blog

Don’t Fight for Misalignment: Work With Your Tribe

July 24, 2017 // R. Shawn McBride // No Comments »

R. Shawn McBride recently spoke about business partners working together.
Hey folks, Shawn here. I want to talk about an important issue I see in business – do not fight for misalignment. I see too many businesses fighting for misalignment. Of course, a lot of what I do is dealing with business partners and business partner disputes. And a lot of times people stay in misalignment for way too long.
They’re misaligned with their business partner and they are going in different directions, but yet they feel stuck with each other. And we really need to break out of that bond, we really need to do something different.
Other times, I see misalignment come up is when businesses are dealing with customers that aren’t their perfect customers, or they have vendors that they have an adversarial relationship with. If you start seeing that you’re not aligned with somebody, if you’re not agreeing, if you’re not moving in the same direction, if you’re not in synergy with each other – it’s time to move on. We need to break those ties, do something a little different; build a different direction. So if you’re seeing misalignment, do not fight for it. Terrible things come out of this.
When we see misaligned people, we see businesses that aren’t growing. The value is not going to be created. People are not being creative, they’re not being themselves; they’re spending their energy on maintaining a difficult relationship rather than building and growing. And that’s what we don’t want.
We want building and growth. So I want you to stop and pause for a second. Think about what’s bothering you. Who out there is really frustrating and irritating you? Is it your business partner? Is it a customer? Is it a vendor? Put a circle around it and think about that. And now, why is it bothering you?
You probably have differences in values, or ideas, or philosophies on business, and we want to break that mold. And what we want to do is start going in a better direction, evolving the business and doing more. So, I want to challenge you, hunt out that misalignment; look for it. And then start thinking about a strategy to eliminate it. In some cases, it may be easy to eliminate. A small customer that is really irritating you is very easy to make a quick change. A bigger customer is going to take a little more time.
You’re going to need a transition plan; you’re probably going to have to replace the revenue. If it’s your business partner, that’s an even more complicated situation. We talk a lot in our blogs and our videos about changing business partners and the fact it happens. Of course, at some point you may need to bring in a lawyer or an advisor; we work a lot with clients on that. But we’re not the only choice in the world; you want to find the one that’s right for you. Someone that really understands these issues that can dig in and can help you. Someone with our level of expertise, whether it’s our firm or another.
If this is something that’s of interest to you and you want to do some more background research, check out or Both of those venues you’ll see more information. The R. Shawn McBride public page on FaceBook has lots of great videos like this that will help you work through a number of issues and the McBride for Business YouTube Channel also has great videos. So check them out, share them as you need to, let other people see this information, and let’s help each other build our great businesses. Talk to you soon.

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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Ryan Stricker.

About the Author

R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can email R. Shawn McBride or (214) 418-0258.

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