McBride for Business Blog

Cross Pollination: Don’t Limit Yourself

March 9, 2017 // R. Shawn McBride // No Comments »

I was recently having a discussion with some management consultants about some upcoming issues and an interesting idea came up. Certain regions of the country are better at some things than others. Some regions are better at manufacturing, some regions are better at capital formation, some regions are better at fostering start-up companies and some regions are better for Fortune 500 companies.

Likewise, there’ll be more resources in some regions of the country than others for certain businesses and, of course, this phenomenon isn’t limited just to looking across the United States – a similar principle applies globally.

Where are areas of greatness that you can tap into? If you’re having a problem, and you can’t find your resources locally, where can you look for an outlet? Can you capitalize by connecting dots between regions?

It’s hard enough to grow in your own market. Many businesses are challenged and looking for growth and working toward success. They are looking for that breakthrough.

Maybe that breakthrough will come if you find somebody in another market with a different skill set that’s readily available to them. Maybe cross pollination, working across city, state, and country could be the spark that your business needs. Maybe there’s a strategic partner existing in another city that does something that would be strategic to your business.

I’ve seen this time and time again over the course of my career as I’ve traveled the United States on business. I’ve connected business leaders from different portions of the country to each other. One has a great skill in one city and another might have a skill that’s highly demanded in a different city, and when you put the two together, magic happens. They create synergy and they do more together.

Where is your magic hiding? Who can you tap to help make your business bigger? Think about it.

What’s been your experience? Have you worked cross-country? Have you found that some parts of the country have been better for your business then others? Have you thought outside your box recently? Join us in the comments below and let us know.

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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein.  This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances.  This article should not be treated as legal advice to any person or entity. Hans-Gunther Dreyer.


About the Author

Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment (, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at or (214) 418-0258.


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Posted In: Business, Empowerment, Growth, Strategy

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