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McBride for Business Blog

Content vs. Polish

December 20, 2017 // R. Shawn McBride // No Comments »

R. Shawn McBride recently spoke about content and polish when delivering a speech.

Hi folks, Shawn here with you, talking about content versus polish. Many of us at Thought Leaders are going to have to at some point, make a decision. Do we have strong content, or do we have a lot of polish on that content? And in a perfect world, we would have a complete blend of both, because it’s so critical that we have each. We need great core content, we also need polish on it. But there are some people out there that are very polished, and this is great because you can deliver a really powerful message. Even if your content’s a little bit weaker, if you’re very polished, you can really get across that weaker content. And then there are people who are really strong on content, but they’re weak on polish, and they can’t get their message across. And that’s not valuable either. So we really got to get the two combined together.

Those of you that know me, know that I’m a content guy. I’ve been through speaking training, I train on speaking, and I work hard to deliver that message. But my content is super powerful. I’ve worked for years with people on building businesses, on doing the things they need to do to be successful. To learn those hard lessons. I’ve been on the front lines, building my two businesses, helping other people build their business. And, as I reflect upon this, and I look at this divergence, I know that the content is my strength. I certainly have enough polish to get it across, and I will deliver the message. But, I really have materials that nobody else has, and I have experience that nobody else has, and I’m always going back to the front lines, working with my clients, and learning about it. So I’m a content guy.

But for other people, they love the presentation skills, maybe they have theater backgrounds, maybe they’re that type of person. And they don’t need to develop the content as much because they have the polish. And, you’ve got to decide. You’ve got to make a tactical decision, somewhere along the line of what your expertise and what your blend is.

We all have our expertise, that’s why people are hiring us as thought leaders, so what is it for you? And what about your other businesses? Even if you’re not in the speaking business or the intellectual property business, how are you presenting yourself to clients? Is it really about a great product, or is it about presentation, or is it a combination of the two? I think great businesses blend these two in a way that’s uniquely them, and they pay attention to this dichotomy. Not easy stuff to talk about, folks.

Thanks for taking the time to invest in yourself, believe in yourself, and think about these things. You’re investing in the business. You’re working on the business, rather than working on the business, and that’s great stuff that I really appreciate, and I commend you for doing that.

Check out the McBride For Business YouTube channel, get some more videos like this. Go on over to R. Shawn McBride fans and audiences, learn about what we’re doing, become part of our community, let’s all work together and do more. Let me know how I can help you. Would love to come over and keynote an event, or help train your employees, or coach one-on-one. Yourbusinessspeaker.com Check me out. I’m R. Shawn McBride, I’m signing off, but I’m hoping to speak with you again very soon.

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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Brad Harrison.

About the Author
R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at info@mcbrideforbusiness.com or (214) 418-0258.

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Posted In: Business, Speaking



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