I recently attended an event, and my friend David Rose of C-Level Global presented about taking consistent, repeatable action and doing things again and again to lead to success. We’ve talked in earlier blogs about habits and how habits affect us and how we need to be careful about what our habits are and what we’re doing and how they’ll have profound effects. David was applying the same principle in different terminology to a different circumstance, specifically in marketing. Are you doing things in a consistent, repeatable way, or are you doing things in a happen/chance way?
Often when businesses have severe cycles of up and down, up and down, it’s because the business is marketing when they’re slow and then not spending time marketing when they’re busy. This waving activity causes big ups and big downs and a lot of inconsistency. We, as business owners, want to do more. We want to make sure that we’re consistent, that we’re repeating our actions, and we’re doing them over and over again. When we do this, we constantly are planting seeds to develop business. Those seeds will come back on a regular basis. If you plant seeds regularly, you’ll have crops to reap on a regular basis, so it’s all about consistency.
There are a lot of different terminology about this, but the core concept is, you need to figure out ways to keep marketing even when your business is busy. What are you doing to make sure that can happen? What systems do you have in place? How do you involve others? It would be better to bring in more people when you get busy and allow them to continue your marketing activities while you’re focused on production rather than giving up all marketing activities completely. Do you have the systems and processes to allow you to do that?
What’s been your experience with this? Have you had ups and downs in your businesses? How are you preventing this in the future? Join us in the comments below and let us know about your experiences.
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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Mimiliz.
About the Author
R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment , gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at firstname.lastname@example.org or (214) 418-0258.
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