I’ve embraced the idea of having captured power, of finding a way to do more of what you want to do, to be greater at what you are. This is really about focus and concentration of effort. When we’re talking about businesses, we often talk about return on investment, ROI. What are we getting for our inputs? What are we getting for the amount of money that’s in that company? On the other hand, what are we getting for our return on assets, ROA? What are we getting for the assets deployed? This removes the idea of leverage from the equation, but both of these are accounting or financial ways of saying, “What are we getting for what we’re putting in?”
We entrepreneurs need to think about this process but in a different way. For us, often our most constrained asset is our time and our effort. What return on your effort are you getting? What are you doing to get the most out of each minute and hour you’re putting into your business? How do you work to maximize that?
I think about the concept I call captured power. If you’re doing great things and you’re growing your business, you’re capturing power. How much power can you caption in each moment? What can you do to offer the most value to the world, to help others more with less of your time? How can you build out on what you already have? You’ll hear this term expressed in many different ways. Some people talk about building your intellectual property, as a thought leader. Some people talk about upping your hourly rate. This is particularly applicable for service professionals like accountants or lawyers or engineers. What are you doing to get more with less input? If you’re capable of doing that, if you can make that switch to where you’re getting more output in less time, you’re going to be thrilled and amazed by your results.
What are you doing to capture power? How are you coalescing your time to do more with less? Start thinking in those terms, and I think you’ll see some fundamental changes in your business. Keep asking yourself that question day in, week out. “What can I do to where I can do more in less time?” If you keep doing that, you’re going to find your business will do more. You’re going to grow. You’re going to have more free time. You’re going to have more of the ability to do the things you want to do, to live the life you want.
What are you doing to capture power? What are your tools that help you get more output for every hour that you put into your business? Join us in the comments below and share your thoughts and experience.
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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Erik Dungan.
About the Author
R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment , gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can reach R. Shawn McBride at firstname.lastname@example.org or (214) 418-0258.
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