R. Shawn McBride recently spoke about bridging the gap between you and your customers.
Shawn here with you, talking to you about bridging the customer gap. Getting from where you are, your level of understanding, to your customer’s level of understanding. This can be a critical issue for so many businesses.
So often, business owners are very good at what they do. We spend a lot of time doing things we do. In my law firm, we spend a lot of time dealing with legal issues in business. In my business strategy and my speaking business, we spend a lot of time on business plans. We’re always working on the same issues over and over again.
And what does this mean? It means tremendous expertise. We really understand things that other people don’t. But we also use the terminology and we use things that we don’t even think about, and there’s a gap between where we are and where our customers are. For me, the answer to that is by public speaking.
I do public speaking. I go out and I talk to audiences about their businesses and their business plans. It really forces me to use the language they understand. And as I do more and more speaking and it’s becoming very frequent, I get a lot of feedback and I adjust, and I adjust. And, of course, most of the feedback is, “You’ve done a wonderful job,” “Thank you for being here, you’ve opened my eyes.” Occasionally somebody asks me to explain or clarify something, or to go through a point again. And when I see this from my audience, when I need to clarify something, I then improve that in the future. So I’m getting a lot of feedback. There are other ways you can do that, too.
What about your meetings? What questions are you getting? When are people asking for clarification? What don’t they understand? When do their eyes glaze over? These are all points where you can increase your customers’ understanding and really bridge that gap. We really do need to be thinking in terms of, “What’s the gap between us and our customers? What level of understanding are they at? What level of understanding are we at?” How do we close the two so that we’re speaking the exact same language?
This is a very powerful tool that’s going to make a huge difference in your business. If you want other tools like this, go over to McBride for Business Youtube Channel. Give us thumbs up or thumbs down. Look through the videos, let us know what other content you want. Also, the R. Shawn McBride fans and audiences page has a community of great people. Join in, watch the videos, be part of our team. And let us all work together to do more.
I really want to stop for a second and say, “Thank you for watching this video, for investing in yourself and investing in your business.” You’re doing amazing things just by thinking about these issues most people aren’t. You’re way ahead of the curve. You’re the kind of people I love to work with. And, if you need help, if you want somebody to come in and Keynote for a conference, maybe be part of your training team, help your employees do more, maybe some one-on-one coaching with your executives, I’m here for you. Check me out at YourBusinessSpeaker.com. Let me know how we can help you. I’m here for you. I’m R. Shawn McBride. I’m signing off but I’ll be talking with you again very soon.
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This posting is intended to be a tool to familiarize readers with some of the issues discussed herein. This is not meant to be a comprehensive discussion and additional details should be discussed with your attorneys, accountants, consultants, bankers and other business planners who can provide advice for your circumstances. Each case is unique. Past results do not guarantee future outcomes. This article should not be treated as legal advice to any person or entity. Freeimages.com/photographer Walter Rock.
About the Author
R. Shawn McBride is the Chief Innovation Officer at McBride For Business, LLC. His signature keynote, The 3 Laws of Empowerment, gives audiences an entertaining look at how they can prepare, plan and protect themselves. You can email R. Shawn McBride or (214) 418-0258.